How Beamable Supported Mythical in Scaling FIFA Rivals and Staying Focused on the Fun

When FIFA Rivals launched globally, it quickly rose to the top of the charts and earned strong App Store ratings of 4.8 stars out of 5. Behind the scenes, the other real success story was their infrastructure. The game is on track to reach tens of millions of players, and Mythical Games knew that backend bottlenecks couldn’t be part of the equation.

They needed stability, scalability, and the ability to iterate fast. So they made a foundational decision early on:

Mythical chose Beamable’s Private Cloud

Our single-tenant backend gave them:

• Full customization of infrastructure and service sizing
• A long-term source code license for maximum flexibility
• Deployment on their timeline and terms, with zero reliance on shared infrastructure

Fast Backend Implementation

Mythical integrated Beamable and launched FIFA Rivals in under 9 months. With Beamable’s Unity-native SDKs and game-centric services, they avoided months of backend engineering and were able to focus on building features that players would love.

Hybrid Inventory and Web3 Integration

Using Beamable’s extensible inventory and currency systems, the game supports:

• On-chain assets from Mythos
• Off-chain items and currencies tied to gameplay and progression
• A unified system for managing interoperable economies across Web2 and Web3

LiveOps, Monitoring, and Support

Beamable supported Mythical not only before launch, but as an embedded partner in live operations:

• Extensive load and scale testing pre-launch
• Real-time performance monitoring post-launch
• Issue resolution and operational support from a team with deep experience scaling Star Trek, Game of Thrones, Disney, FOX, and other major IPs

Velocity Without Distraction

The biggest win? Mythical was able to focus entirely on gameplay and iteration, not backend plumbing.

In the final month before launch:

• They shipped multiple feature updates
• Tuned based on player behavior and KPI trends (like retention and engagement)
• Responded rapidly to feedback thanks to Beamable’s tools and LiveOps infrastructure

The takeaway: Mythical didn’t slow down for infrastructure – they accelerated because of it.

That’s the Beamable difference: infrastructure that gets out of your way so you can focus on the fun.

Build Fast. Launch Smart. No Limits.