The Metaverse is coming. Are you ready?

The Metaverse is coming. Are you ready?

By Jon Radoff

The Metaverse has been a long promise for technology. Since the term was coined by author Neal Stephenson in his 1992 science fiction novel Snow Crash, various companies have promised a path to a next-generation experience that combines the latest game world-building and avatar technology with hyper-connectivity to construct a global virtual reality where humans seamlessly interact with each other and potentially AI characters.

Given the current state of the gaming industry, it is increasingly clear that the Metaverse is coming—but there’s a lot of work to do.

Check out this great article in VentureBeat for a deep dive into what the Metaverse is, and the companies that are battling to create it.

The way I see it, the game development ecosystem frequently forces developers to choose between two options:

  1. A walled-garden that gives developers a readily-accessible audience, a set of well-integrated tools, and a marketplace of components to choose from. These features are why millions of people have flocked to platforms like Roblox to play and build experiences.
  2. Building in the wild where you keep more of the revenue, have access to cutting-edge technology, and far fewer design constraints—yet at the cost of exponentially greater complexity, integration and know-how.

I urge you to follow us here at Beamable. We share the vision of an Open Metaverse— one where game developers have control over how they’ll design, socialize, update and monetize their games. Getting there will mean relieving game studios of an enormous amount of the technical and workflow burden that goes along with building and operating Live Games.

Stay tuned for some updates from us over the next few weeks to tell you about how we’re rising to meet this challenge!


Jon Radoff